AMIRA is a major international producer of packaged food company including Indian specialty basmati rice and 200 SKUs, with sales across five continents around the world.
AMIRA offers its food services, products and speciality basmati rice variants for the Hotel, Restaurants and Catering (HORECA) segment across the World through a dedicated HORECA business division.
In India, AMIRA works largely in the modern and general trade and has established a pan-India presence through a well-established channel as the HORECA segment has specific requirements and requires a dedicated and specialized distribution channel.
We work directly with multiple Chefs and Food Festivals to understand their requirements and to interact with consumers which has led us to develop various rice variants from feedback received from these participations and discussions.
Some of our HORECA customers include :