The Amira Group awarded ‘Asia’s Most Promising Brand’ for 2013-14
New Delhi, India, February 05, 2015: Amira Group, a leading global provider of branded packaged Indian speciality rice, has been honoured with Asia’s Most Promising Brand award for the year 2013-14 by World Consulting and Research Corporation, one of Asia’s leading brand consultancies. The award was conferred during the recently concluded Asian Business & Leadership Summit at ‘The Oberoi’, Gurgaon. Mr Karan A Chanana, Chairman of the Amira Group, was also felicitated with the ‘Leader of the Year’ award for innovation in business.
Asia’s Most Promising Awards honour the most prominent and fast-growing brands across Asia every year. While receiving the awards, Mr Chanana said, “We are elated to have been honoured with an award that is so well recognised by the industry and amongst consumers. Our company has shown a rapid expansion over the past few years and such recognition will certainly motivate us further to strive and make Amira the most trusted global specialty food brand.”
Under the leadership of Mr Karan A Chanana, the business has seen a rapid transformation from a family run business to a professionally managed global company, and was listed on the New York Stock Exchange, under the ticker symbol “ANFI” in 2012. Other than selling premium and superior quality Basmati rice, Amira also sells snacks and has recently announced the launch of a wide range of authentic organic food products.
Mr Abhimanyu Ghosh, Chairman of WCRC commented, “We are pleased to be giving this award to the Amira Group, a company with a rich legacy and expertise of 100 years. The company has been constantly re-inventing itself, while keeping intact the brand promise of offering pure and superior quality food products to its customers across the globe. Amira has been touching new heights every year, evident from the fact that it’s receiving the ‘Asia’s most promising brand’ award for the second consecutive year.”
Asia’s Most Promising Brands Awards are the initiative of the World Consulting & Research Corporation (WCRC) and ibrands 360. It is one of the premiere and most exhaustive multi-platform brand credibility projects in Asia, showcasing the most promising brands and leaders from various Asian countries that have contributed to the Asia’s economic success story and revolutionised the Asian economy. KPMG was the advisor and process evaluator for the awards. The jury panel comprised of several pre-eminent members from the global business community including Prof. Ranjan Paul-Founder Ranjan Paul Consulting, Mr. Siddharth Bahel-Partner KPMG, Ms. Anita Nayyar-CEO India & South Asia Havas Media, Mr. G S Sundararajan-Whole Time Director Shriram Capital and Mr. Rabeth Khan-CEO Media Axis Bangladesh. The brands were evaluated on parameters such as brand culture, identity, equity and performance.
About Amira Nature Foods Ltd
Founded in 1915, Amira has evolved into a leading global provider of branded packaged Indian specialty rice, with sales in over 60 countries. Amira sells Basmati rice, which is a premium long-grain rice grown only in certain regions of the Indian sub-continent, under its flagship Amira brand as well as under other third party brands. Other than rice, Amira also sells snacks and is coming up with a wide range of superior organic food products. Amira sells its products through a broad distribution network in both the developed and emerging markets. Amira’s global headquarters are in Dubai, United Arab Emirates, and it also has offices in India, Malaysia, Singapore, Germany, the United Kingdom, and the United States.
In India, Amira sells through Wal-Mart Best Price, Metro Cash & Carry, Reliance Cash & Carry, Reliance Fresh, Bookers, Spencer’s, Big Bazaar, Easy Day, more.Megatores, Needs, D’mart, Auchan and Tesco Star Bazaar. Amira Nature Foods Ltd is listed on the New York Stock Exchange (NYSE) under the ticker symbol “ANFI”. For more information, please visit www.amira.net.
For further information, please contact:
Pooja Chauhan: +91 9971627588
pooja@blackpenlcc.com
Arijit Das: +91-9650410733
arijit@blackpenlcc.com
