Amira Group ties up with Modern Bazaar Supermarket
New Delhi, India, November 24, 2014: Amira Foods Private Limited, the Indian subsidiary of the NYSE-listed Amira Nature Foods Ltd. (NYSE:ANFI), today announced its tie-up with Modern Bazaar Supermarkets, a leading modern retail store chain in Delhi/NCR region. This tie-up is part of Amira’s aggressive expansion plans in India to cater to the rising demand for premium basmati rice among the ever-growing aspirational middle class in the National Capital region.
Under the partnership, Amira’s premium basmati rice range will be available in all six stores of Modern Bazaar operating across Delhi/NCR. Mr. Karan A. Chanana, Chairman and Chief Executive Officer of the Amira Group, said, “We are very proud to announce our association with premium retailer Modern Bazaar. It demonstrates our rapidly expanding presence in the country and our ability to become an industry leader. The retail chain is one of the oldest in India and the years of legacy that it brings along complements our century old heritage of offering superior quality basmati to the consumers.”
Amira will be offering its wide range of Basmati rice products at Modern Bazaar stores. The range includes –
• Amira Extra Long Grain Basmati Rice
• Amira Traditional Basmati Rice
• Amira Guru Extra Long Grain Basmati Rice
• Amira Goodlength Everyday Basmati Rice
• Amira Goodlength Day To Day Basmati Rice
Modern Bazaar, a Delhi based retail chain, gave the first flavour of retail freedom to the city when it opened its first store back in 1977. The chain offers products across categories ranging from gourmet and imported to local brands.
Amira Foods, which is also one of the largest exporters of Basmati rice from India, has been strengthening its brand portfolio in India and has recently tied up with Snapdeal at a pan-India level for its basmati range which is the first of its kind for a basmati brand.
About Amira Nature Foods Ltd
Founded in 1915, Amira has evolved into a leading global provider of branded packaged Indian specialty rice, with sales in over 60 countries. Amira sells Basmati rice, which is a premium long-grain rice grown only in certain regions of the Indian sub-continent, under its flagship Amira brand as well as under other third party brands. Amira sells its products through a broad distribution network in both the developed and emerging markets. Amira’s global headquarters are in Dubai, United Arab Emirates, and it also has offices in India, Malaysia, Singapore, Germany, the United Kingdom and the United States. In India, Amira sells through Wal-Mart Best Price, Metro Cash & Carry, Reliance Cash & Carry, Reliance Fresh, Booker, Spencer’s, Big Bazaar, Easy Day, More Hyper, Needs, D’mart, Auchan and Tesco Star Bazaar. Amira Nature Foods Ltd. is listed on the New York Stock Exchange (NYSE) under the ticker symbol “ANFI”. For more information, please visit www.amira.net.
