AMIRA is a major international producer of packaged food across five continents around the world. Majority of AMIRA’s growth has come from the associations it has built since 1915 by supplying Indian specialty rice and over 200 food products through its global distributor and retailer network.
AMIRA’s association on the ground level starts with the farmers in parts of India where basmati rice is grown and extends in through small groceries, third-party distributors to large supermarkets in India like Bharti Walmart, Big Bazaar, Metro Cash & Carry, Spar, Spencer’s Retail, Star Bazaar, Tata Tesco, Reliance Super Mart, Bookers, D’Mart, Carrefour, SRS Value Bazaar, Easy Day, More. MegaStore, Auchan and Total Super Store in India.
Outside of India, in emerging markets, AMIRA associates itself with third-party distributors across five continents around the world, who sell AMIRA’s products under white labeled brands and both emerging and developed markets to global retailers such as Carrefour, Costco, Jetro Restaurant Depot, Lulu’s, Morrisons, Spar, Smart & Final, BOOKER , Union Coop and Pandó through the food service channel.
AMIRA also associates with large international and regional trading firms.