Amira participation in Sial Chinese market
Window into the Chinese market
The Largest Asian meet point for food industry Wide spectrum of Participants including
- Domestic and International Exporters
- Importers- Supermarkets
- Producers and manufacturers of food products
Snapshop of SIAL
- 2200+ Exhibitors
- 46000+ Visitors
- 86000 sqm over 7 halls
Sial: Amira’s strategy
- Connect to the Consumers & Customers through the Event
- Understand the “Needs” and “Potential” of the market
- Draw out a strategy for the “Successful” entry in to the China market
Amira: connecting with customers
Amira’S tall at Sial
- Size of the stall: 33 sq mts
- Part of the Pavilion
- Corner
- 3 side open
- Vantage location
About Amira Nature Foods
Founded in 1915, Amira has evolved into a leading global provider of packaged Indian specialty rice, with sales in over 40 countries today. Amira sells Basmati rice, premium long-grain rice grown only in certain regions of the Indian sub-continent, under their flagship Amira brand as well as under other third party brands. Amira sells its products primarily in emerging markets through a broad distribution network. Amira’s headquarters are in Dubai, United Arab Emirates, and it also has offices in India, Malaysia, Singapore, the United Kingdom, and the United States.