AMIRA foods super-sizes Tesco rice category
AMIRA foods super-sizes Tesco rice category Rice company Amira Foods is launching a range of larger pack sizes into Tesco stores this summer, as part of its long-term mission to reinvigorate and invest in the UK’s dry rice category. A 4kg and an 8kg bag of Amira Pure Basmati arrived in Tesco aisles on 9th…